Privacy Policy

Effective Date: June 24, 2026

Dakota Refrigeration Inc. (“DRI,” “we,” “us,” or “our”) is committed to protecting the privacy of visitors to our website located at www.dakref.com (the “Site”). This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your information.

1. Information We Collect

We may collect the following types of information when you visit our Site or interact with us:

1.1 Information You Provide Directly

Contact form submissions: name, email address, and phone number
Payment-related information submitted through our third-party payment portals (credit card or ACH). Note: DRI does not directly collect or store payment card data — this is handled by our third-party processors.

1.2 Information Collected Automatically

When you visit our Site, certain information is collected automatically, including:

IP address and general location
Browser type and version
Pages visited and time spent on the Site
Referring website or search terms used to reach our Site
Device type and operating system

This information is collected through cookies, web beacons, and similar tracking technologies, including Google Analytics 4, Google Ads conversion tracking, and Microsoft (Bing) Ads tracking currently active on the Site.

2. How We Use Your Information

We use the information we collect to:

Respond to your inquiries submitted through our contact form
Process service requests and schedule appointments
Communicate with you about our services, promotions, and updates (where you have provided consent)
Improve our website and user experience
Analyze website traffic and marketing performance through analytics tools
Comply with legal obligations

3. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies. Cookies are small data files placed on your browser. We use cookies to understand how visitors use our Site and to measure the effectiveness of our advertising.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some portions of our Site may not function properly.

Third-party services that may place cookies on our Site include:

Google Analytics 4 (Google LLC) for website traffic analysis and visitor behavior reporting
Google Ads (Google LLC) for conversion tracking and advertising analytics
Microsoft Advertising / Bing Ads (Microsoft Corporation) for conversion tracking

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following limited circumstances:

Service Providers: We may share information with trusted third-party vendors who assist us in operating our website or conducting our business (e.g., payment processors, email platforms), subject to confidentiality agreements.
Legal Requirements: We may disclose information if required to do so by law, or in response to valid legal requests such as a subpoena or court order.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, or as required by law. Contact form submissions are retained for a reasonable period to allow for follow-up and record-keeping.

6. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, or destruction. However, no method of internet transmission or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Third-Party Links

Our Site may contain links to third-party websites, including our payment portals. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies before providing any personal information.

8. Children’s Privacy

Our Site is not directed at children under 13, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child under 13, we will promptly delete it.

9. Your Choices

You may:

Opt out of receiving marketing communications from us by contacting us directly at info@dakref.com or 1-800-433-1665
Request access to, correction of, or deletion of personal information we hold about you, subject to applicable law
Disable cookies through your browser settings

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post any changes on this page with an updated effective date. We encourage you to review this policy periodically.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us:

Dakota Refrigeration Inc.

Website: www.dakref.com

Phone: 1-800-433-1665

Email: info@dakref.com